Last month, in October, we were lucky to have two journalists join us for Get Lit Beacon. One of them, blogger, public relations expert, and owner of A Little Beacon Blog, Katie Hellmuth Martin, shares her thoughts about finding a good story:
GLB: How do you know when you have a story that really works, that you want to pursue?
Katie: When I hear a statement that has bigger implications, my ears perk up. For instance, during a regular yearly budget negotiation for the trash pickup contract, the attorney representing Royal Carting – the trash collector for Beacon – mentioned that Beacon is no longer getting paid for recycling, but rather is paying to have it picked up. I knew from earlier reporting two years ago that this was a big shift. It was a pretty simple statement said in an off-the-cuff way, but I decided to look into it.
If there is a mystery about who did what, or where something came from, then I know I have interest in a story. It could be anything, such as “what is the Spirit of Beacon Day?” even though by now, I myself know what it is. But as long as I remember that others don’t, then that fresh, wondering spirit will stay alive on A Little Beacon Blog.
GLB: Can you talk a little about how you put together a news story?
Katie: I have a lot of Text Edit documents open. Either I’ll type thoughts into there, and any URLs I’ve found along the way, or I’ll put them straight into a draft at the blog. If I interview someone, they get their own Text Edit document saved into my Notes folder in my blog, called “A Little Beacon Blog” or ALBB on my computer. I only hand write notes if I’m visiting someone in person who might be put off by a laptop or if I don’t have a laptop.
As I marinate, sometimes I stall because I don’t know if it’s timely enough. Sometimes an idea will hit me for the Subject Line in the email that will go out with the article. When and if that happens, the story gets out much faster because I get that much more excited to share it with my readers.
GLB: How do you stay fresh and not get burned out on the glut of information? How do you see a story as important?
Katie: Sometimes, very often, I miss the boat with timeliness. And that makes me sad. I’ll often try hard to fit in an older story. I see a story as important if I feel that a lot of people didn’t know about it, or if they saw misinformation on social media, and if I can get the facts and the links to back something up. Then the story has stronger legs and will seem important to people’s lives.
Katie Hellmuth Martin is a writer, blogger, designer, business owner, wife and mama. She has been working in the tech space since 2005 as a website producer, digital content strategist, blogger, and small business owner. She is the co-founder of Tin Shingle, the web-based community and resource making buzz-building affordable and accessible to all small business owners. Katie runs A Little Beacon Blog (www.alittlebeaconblog.com), a blog spotlighting her hometown of Beacon, NY and the local businesses that help it thrive.
